Let me start with a story: Many years ago I heard about a friends boyfriend who was a successful pawn broker by day (please note my spelling 🙂 – and felt he needed to make more money by an interesting method. He did a deal with a major law firm whose car park was often used on a Sunday for the local market, even though it had signs up saying ‘tow away zone’. He started a tow company that leased one truck and simply towed people all Sunday long.
The idea may have been inspiring to him, but it bred the words ‘Leech’ in my mouth and later on I found that strangely he had got cancer. He was aged about 42 at the time.
Anyway – enough on the cosmic laws.
Have you noticed that in todays world of internet and instant pay, instant gratification, global communication and more advanced stuff like virtual reality that you are more stressed, working harder than ever and constantly have a beeping phone reminding you of everything from your million dollar deal meeting to the fact that Daisy’s done her first doody by some friend you have never even met.
The big money these days goes to the people who simply other people’s lives and take stress away. The more simple the more money it seems to make. Here are some examples:
- Jim’s Mowing franchised almost every handyman chore that chewed up your weekends in front of the TV
- Skype revolutionised communication at zero expense on the internet
- Xero built a $2B business on the back of just $17M of hard assets by simplifying book keeping for the average business
- Air Asia simplified Air Travel with it’s ‘now everyone can fly’ motif
- ..and do I have to mention the millions made simply in the Coffee Bean
We care about our families, our time, our animals, our passions and our businesses, so build something that is simple that makes our lives, interactions or dreams in these areas simple. If you can’t think of an idea, join someone else great idea and go for the ride. Learn the trade there and then start your own thing.
Make sure it doesn’t hurt the environment or people or animals and we will love you for it. If it’s sustainable and takes less resource than most things like it you have great PR points and finally don’t and I’ll say it again… don’t do anything you don’t LOVE… because everything takes at least some effort.
We simplify business so you don’t need to. We cut through the crap that cost you tens of thousands so you don’t need to make the mistakes that will cost you tens more thousands. It’s a cool business but we built it around our life, of travel, adventure, fun and making a difference with cool people, so the final thing is.
Build a business around your life… not a life around your business.