This week we are into the world tour full swing. With that comes little sleep, lots of meetings and mostly a great big chunk of media. When you do a project such as this you have to be thinking weeks ahead, prepping and discovering journalists and news that will highlight your event. This week we have been in about 10 newspapers, a few magazines, on radio and on breakfast television so the exposure has been superb.
What are 5 tips of dealing with the press and getting PR free:
- Do it now. That means when the press wants something drop everything and just do it
- Plan ahead – you need to let the press know with timely releases what you have planned
- Be prepared to do it again and again. Persistence is key
- Make it interesting and fun. They want an angle – give it to them
- Have a great press kit. If the press have to think then you lose – they don’t have time. Be prepared
We had a lot of fun this week with the press, except for a couple of tough time frames which meant staying up late.
I also got to go to my good buddy Ron Kaufman’s latest book launch, well done Ron, met some fabulous new people, spoke at the Asia Professional Speakers Summit and had a few drinks afterwards with a new friend.
Our X Fcator event in Singapore was awesome and well patroned and the star of teh event was Patrick Liew. What an entrepreneur. Go and check him out on Facebook and you will see someone who has taken 2 companies public but who is a highly spiritual person who really wears his heart on his sleeve. A pleasure to be working with such expertise.
Shirley Taylor proved what professionalism is running the APSS, speaking at our event and a few others, entertaining international guests all while having pet problems at home that was deeply emotional for her.
Dave & I finished the week at a writers workshop in Bangalore where we joined twenty other writers in an afternoon of crafting poetry. I would have to say that the teacher wasn’t so good so Dave experienced what I was like at school when I want to be distracting. Ha Ha
- My slot at the APSS event which was a great showcase and for which I recieved some nice praise
- Being joined by 5 international SAGE’s at our Singapore event – Dave Rogers, Patrick Liew, Shirley Taylor, Jana Stanfeld and Charles Kovess
- Breakfast TV in Malaysia and nearly being banned due to Lilian Lim’s off the shoulder look – wow how daring Lil
- Tiger Airways to India – Ouch what seats
- The writers workshop – Dave was snoring I think and I was writing Limericks
- My hangover after being out with new friend Jacqui – thank Jacz