Dial Back on Social Media

Global thought leader: Dial back on social media
I just found this article written based on an interview I did with NZ Business Insider. I think it’s thought provoking for you guys. What do you think?

New Zealand’s only Global Speaking Fellow and international bestselling author on entrepreneurship, Mike Handcock, is urging small business owners to dial back on social media in favour of authentic relationships and purposeful business – which are the real keys to successful business.

Speaking ahead of the Global Speakers Summit (GSS) to be hosted at Sky City in Auckland in late February – which will feature 72 speakers from among world’s top business thought leaders – Handcock said relationships remain the core of business success throughout the world and contrary to what many people say, you cannot have a relationship through social media.

“You go online to take people offline. Social media is only useful in so far as it provides a huge pond of potential customers, but as soon as you make contact, take them offline and start focussing on relationship – nobody wants to do business with machines; we want authentic connection.”

Handcock, who has spoken at numerous conference and entrepreneurial events in more than 40 countries, said there are two fundamentals to succeeding in business no matter where you are in the world.

“Authentic relationships and treating your customers as human beings is one of those two fundamentals, but you get to relationship by answering the question ‘why’. Your reason ‘why’ is the second fundamental of doing business in this age.

“While social media is often all about what we’re doing now – reporting and reacting in real-time – people aren’t interested in that. They do, however, want to know your ‘why’. They’re not interested if you just want to make a million dollars and retire early – they want to know how what you’re doing is making the world a better place,” Handcock said.
The Global Speakers Summit will be an ideal opportunity for companies – SMEs or corporates and government organisations – that want to get in touch with their ‘why’.

Brought to Auckland by The National Speakers Association of New Zealand (NSANZ), the GSS is an opportunity to start the discussion here in New Zealand about how business can make the world a better place and still make a profit.

Handcock said that while social media does have its own place, his advice would be to keep it simple – focus on one, maybe two, social media platforms your customers frequent and go about using those platforms to connect with customers through your ‘why’.

“A sale happens after trust and confidence is built and the fastest way to trust and confidence is through authentic relationships – not using technology to keep people at arm’s length.

“The moment you connect on social media – and that person fits your customer profile – you should be looking to move the relationship offline. This may be an exclusive event targeted to their interests.”

Mike Handcock will chair GSS 2018, which will feature speakers such as female Black Hawk pilot and combat veteran, bestselling author Elizabeth McCormick, Australia’s ‘The Relationship Guy’ Lindsay Adams (CSP) and author and speaker on business creativity Fredrik Härén who, Forbes magazine writes, owns multiple islands where he lets people stay for free.

The 2018 Global Speakers Summit in Auckland is only the 5th worldwide event to be held since 2000 and is expected to earn the city more than $2 million in revenue – a considerable achievement because Auckland had to be beat out Monaco, the USA, Germany, the UK, Australia, Singapore and Malaysia for the rights.

Part of New Zealand’s business case was the opportunity for corporate companies to purchase a table at GSS 2018, where those attending will be treated to stories about triumph over adversity, meet high profile thought leaders and learn how to tell their own compelling stories, write a book or succeed in online marketing, or unravel the mysteries of science, spirituality and entrepreneurship.

Handcock went on to win Speaker of the Year and Educator of the Year 2018 in New Zealand and was recognised globally at the summit.


7 Brilliant Methods to Increase Profitability


Method 1 – Higher Frequency Questions

The Law of Octaves™ states that every note on a musical scale doubles in frequency with each increase in octave. 

For example the note ‘A’ has a resonant frequency of 440Hrtz on most electronic tuners for guitar. So in the major scale of A (A – B – C# – D – E – F# – G# – A) the next A in the scale (one octave up) will have a frequency of 880Hrtz. The following A would be 1760Hrtz, then 3520Hrtz and so on as you go up the octaves.

You may wonder what at all this has to do with business, and the answer is EVERYTHING.

The fact is that most entrepreneurs ask very low frequency questions. A low frequency question has little context, and means that the answerer has to guess or really add their own prejudices to the answer. Here are some examples of pretty low frequency questions.

  • How do I create more revenue?
  • How do I break into a new market?
  • How do I get better quality staff?

You will also notice that all of these questions start with HOW. 

Based on the I-Ching (The book of Changes), a 5,000 year old book of oracles, relating yin & yang (male & female) and the five elements of water, wood, fire, earth and metal, the book provides dramatic and profound insights into entrepreneurship – a much higher frequency question would start with WHY.

  • Why do I feel I need to create more revenue?
  • Why should I break into a new market?
  • Why would better quality staff make a difference?

Coupling these questions which are a ‘level one’ frequency with more articulation by utilising the second question entrepreneurs should ask would create a much higher frequency question.

  • Why do I feel I need to create more revenue and what specifically would be the best way to do this today?
  • Why do I need to break into a new market and what would I offer it that would make me stand out?
  • Why would better quality staff make a difference and what would I need to do with my current staff to see them as higher quality?

Already you see that we have a higher frequency question than the ‘nowhere’ how question. Now lets really get articulate, choose our words and raise the frequency.

  • Why do I need more revenue? What specifically would I allocate the profits from this revenue to? Who is the best person or people to assist me to gain this revenue in the least possible time?
  • Why would breaking into a new market be of value? Specifically what market would be the most profitable and simple fast?
  • Why do I need better quality staff? What can I do this month to improve the staff I have, empower them and get them focussed on revenue and profit? Specifically who do I need to take my staff to high quality immediately?

By raising the frequency of a question you will get clarity of answers that make sense, are simple to initiate and manage.

Quality questions give quality answers, which gives you quality information on which to make quality decisions. So what techniques do you use to ask a high frequency quality question?

  1. Focus on questions in this sequence – why, what, who, when and finally how
  2. Get ‘specific’ – ask things like: What is the one action… or who is the best person I can connect with…. 
  3. Don’t just take the answer on face value. Always dig a little deeper. IE. Specifically why is that person the best…. Or What is the one thing that stands that strategy above the rest.
  4. Finally – look for the simple answers. They are most often the best, yet we have been trained to overlook them for the more complex. Life was meant to be simple.

Finally – the reason this is ‘THE NUMBER ONE TECHNIQUE’ is because it’s the most important. After running literally close to 2,000 events over ten years in over forty countries, we are undisputedly qualified to state the following:

“ 95% plus of every entrepreneur we have come across asks lousy low frequency questions and obtains low quality answers by which they make all their decisions on… and wonder why they never succeed as well as they wished.”

There may be no such thing as a bad question, unless it’s the only one you ask.

Technique 2. – The Magic of Marginal Improvement

Almost every entrepreneur we come across is looking for the golden nugget, the one big grand slam that will make them yet information originated by Paul Dunn and taught for years by Action Coaching is a profound way to maximise your business and profit.

The magic of marginal improvement is simple. Imagine you simply spoke to one more prospect each day. In a normal working year that is 220 more prospects.

Run the numbers on your business but consider these marginal improvements:

  1. Increase your price by 10%
  2. Increase your prospecting by 10%
  3. Increase your closing ratio by 10%
  4. Increase your upsell by 10%
  5. Decrease your expenses by 10%

Lets look at a really simple business and see what happens when we do this:

Imagine your business had the following numbers in the last year.

  • 1,000 people were prospects for your business
  • 200 people bought your product
  • Your average sale was $2,000
  • Your average upsell was a further $200 on each client
  • Your gross profit was 50% of everything sold
  • You spent 25% on expenses to run your business every year
  • Your cost of sales was 25%

In short that would mean your business revenue would be $440,000, at a GP of $220,000, costing you $110,000 in both overhead and cost of sales.

Now lets run the magic of marginal improvement (MMI) over that model.

By applying 1 – 5 above the new numbers for your business would be:

  • $585,640 Gross revenue
  • $131,769 Overhead
  • $146,410 Cost of sales.

Your GP would now be $307,461, which is a massive increase of 39.75%

Do your own numbers, you may be blown away by the results. 

Similarly, you have probably heard of Perato’s Principle. The 80/20 rule which states that 80% of your business comes from 20% of your people. Assuming that is the case you may be interested to know what would happen if you simply cut out the bottom 20% of your customer base. Fired them.

If you spend 80% of your time with the bottom 20%, you would free up around 32 hrs per week. If you simply studied your database and sought only those clients that make up your top 20% (see Technique 3), then you would see the most unique and incredible difference.

To illustrate this consider these numbers based again on our scenario above:

80% of your 200 customers = 160. That means you have 40 customers that produce 80% of your revenue (and 160 that produce 20%)

The average revenue of those 40 is:

$400,000 x 80% divided by 40 = $8,000 per customer.

If you are spending 20% of your time to get those deals, then by cutting out the bottom 80% of your clients and focussing just on the top 20% makes sense. If all you did with the extra 32hrs per week is double what you have, your revenue would go to $640,000 (and overall increase of 60%)

The magic of marginal improvement works at the top and bottom end of your client list.

Method 3 – If you give, you will receive.

Here we are going to focus on three ways you can give:

  1. By being socially responsible and giving back
  2. By providing incentives to staff
  3. By providing incentives to customers

Social Responsibility

There is a hub called Buy One Give One (www.b1g1.com). This hub is based on the premise of when a customer transacts with you it triggers a transaction that provides something of value going to someone needy somewhere in the world.

Corporate social responsibility is no longer just a bunch of words. In fact it is an area where you will attract mentors and individuals who want to help you give. 

For example, we partner with and market B1G1 wherever we are and whatever we do. One of our clients sells blinds. For every contract he gets a light is put into school in India giving light. Given a simple transaction of buying a blind for your home to control light provides light in a school in India, lets look at the result of that. A light will last a couple of years, sometimes much longer. During that time, hundreds of children will be better educated and less stressed in their studies. Those children will have a better chance making more money in later life because of their ability to concentrate better at school. This will not only help them but help their families as well. The simple act of you buying a blind from our client could profoundly affect the lives of well in excess of 1,000 people positively. Why would you buy a blind from anyone else? …and would you really worry if it was just a few dollars more expensive? Recent statistics show that 35% of people are even prepared to pay a premium to be eco friendly or socially responsible.

For us, we feel good as we are promoting the facility to do that so if we have hundreds of clients who do similar work, we are positively affecting millions of people every year. Wow.

79% of companies would rather buy from companies positively impacting the planet (CNBC 2011). So going green and being socially responsible is one way to get a share of that dollar, and Buy One Give One is the perfect hub to do that.

Incentivise staff

This is simple math. But most businesses miss the important part. Not everyone is driven by money. In fact few really are. Chocolate bars can sometimes get a lot more done than a few dollars.

Regardsless, let’s assume you turn over $1,000,000 each year and your wages bill is $100,000 or 10% and your Net Profit is 20%

That means that if you want to get to $1.2m in turn over you have an extra $20,000 that you would have paid in wages to get there, why not provide some incentives to the amount of $10,000 instead of rehiring more people and taking on more fixed cost. How you split up that $10,000 is a separate issue, but maybe you could do $3,000 in cash, $3,000 in travel and the balance in key chunks based on targets.

When you get the next $200,000 your net profit will now be $50,000 which is an increase to 25%.

Depending on what laws govern your country, you may even be able to negotiate packages with staff. So that when you hire a new person you may pay a lower base salary (say 20% lower) but provide an incentive that is very attractive if they hit certain targets. This is low risk for you and high return.

Incentivise customers

We have all heard of loyalty programs (how many coffee cards do you have?), however what about paying customers for introducing new ones. Again you have a cost of acquisition of a customer. Lets say its 10%, Instead of paying it to the newspaper or radio station hoping it will generate business, pay it to existing customers for referrals. You could have a tiered program that ensures you gain more profitability with each new referral you get.

You generally have less work to do on referrals as well so that makes it even more profitable to manage and integrate that customer, and it locks existing customers to you.

Method 4 – Know who your customer is

Most businesses have no idea who their customer is. What I mean by that is that they haven’t profiled them. Over 20 years ago when I began in financial services as a very young man, my boss said: ‘Everyone is a prospect – get on the phone and call them.’ In the first 13 weeks in the job I had called over 700 people, got around 80 appointments and 13 sales. The average size of my sale was $500. A whole $6,500 in revenue.

More to the point, I was exhausted. I then noticed that out of my 13 sales, 6 of them had come from referrals. In fact those referrals had been very similar types of people to the people who had referred them. I started to see a pattern. I vowed again to never make another cold call.

But it’s not about referrals, it’s about the right referrals, and to know that, you must know your customer. Over time I realised that my customer was very different from most of the other sales people’s customers. In fact in 1991 I sat down and did the following exercise. This is the same exercise you should do.

  1. I studied my top 20 clients. What was similar about them? (By the way my top 20 was decided by the top 20 I commissions I had earned)
  2. I created a matrix that was that profile of the similarities. In my top 20 almost all of them had these characteristics.
  • Age 35 – 55
  • Married with Children
  • Owned a business in the service area (no retail or manufacturing)
  • Turnover $500k – $2m
  • Up to 10 staff
  • Interested in sports (either active players or coaching)
  • Loved to travel
  • Had a great sense of humour
  • Not at all analytical, but very personable
  1. I decided that I got on really well with these types, so I then made the next choice. That choice was to only deal with those people and no one else.
  2. Over the next year I had my best year ever, qualifying for the prestigious Europe convention at the top level and having a great life. I simply went and asked my top 20 to recommend people who had the attributes I have listed above. Like knows Like, so that wasn’t a challenge and that started the ball rolling. I concentrated on 1 – 2 products and became an expert in them. By the end of that year my ratios had gone from

55 calls to 6 appointments to 1 sale at $500


11 calls to 10 appointments to 10 sales at $1500

You simply must know who your customer is. By knowing who that top 20 is and seeking more of those people, you will absolutely improve your business out of sight. What’s more is you will waste much less time and the business will become a lot more fun than it ever has been for you.

Method 5 – Customer Advocacy

Just imagine you had a host of customers and advocates promoting your business all the time…wow.

You have heard that when something goes wrong people tell 20 others and when something goes right, they are lucky to tell at least one. Let’s change that.

Firstly, do you actually know who is happy with you and who is not? If no, it’s time to change that. There are three ways you can gain testimonials:

  1. Written
  2. Voice Recording
  3. Video

And the order above is the order of powerfulness as well. For example: We collect mainly written and video testimonials. Here is a sample written testimonial:

“Mike is an amazing guy. He walks the talk. He is one of the worlds leading change experts.” – Kevin Mayall

The testimonial is great, no doubt, and it has some impact. What is more impactful is that we have over 200 just like it and we show people. However, go and cut and paste this link into your browser:


You will soon see how much more powerful the video testimonials are. Why, because they come with an energy and emotion that cant be touched in writing.

Invest in a small flipcam or smartphone and grab some testimonials from your customers.

Justin Herald built a business he sold for tens of millions of dollars based on asking customers to send their friends to buy his product. He gave out business cards and asked people to literally give them to friends if they were happy with the product. He asked people to ring their friends and talk about him and the product. It worked.

Sometimes customers don’t know what went right. You have to remind them:

“We pride ourselves on not only a great product but incredible service. Here are the yardsticks we use:

  1. We answer calls within 3 rings
  2. We respond to questions within 2 hrs
  3. We never leave your site or home untidy, we always clean up
  4. We won’t interrupt your family or business by implementing your solutions
  5. We have a fixed price quoted at outset
  6. There are no surprises
  7. We treat you with respect

On a scale of 1 – 10 how did we go against these yardsticks?

Great. I am glad we met all the key indicators and/or exceeded them. On that basis we would ask one thing of you. Knowing how well and professionally we go about things who can you refer us to who meets the following criteria?:

(Your Profile from method 4)

Thank you. Are you able to pick up the phone now to introduce us, while I am here, or otherwise could you send this email to them and copy me in please?:

(Sample Email)

Hi Bill,

I just had some services carried out for myself by XYZ limited. I have to say, they exceeded my expectation. Little things like – being on time, within budget, attention to detail and the best, the minimum interruption to my business and family. They have asked me to refer them to others whom I know and trust who have a similar situation to mine, so I am introducing you. John from XYZ is a cool guy and will be in touch within 48hrs. If you really are not interested in chatting with him just drop him a note and he won’t waste his time. Have a great day

The email and approach will differ with your products and services, but the psychology is it goes to the profile of customer you want, as a very personal recommendation and connection and gives them an out as well, but to take the out they have to take action, and very few people will.

If every customer became a champion for your business and led you to 3 more just like them, how fast would your business grow?

Method 6 – Profile Your Team

Most businesses we come across have people in the wrong jobs, and hire CV’s instead of profiles. Changing this will impact the profitability of your business.

Let’s consider CV’s. few of the are remotely accurate, referrals are tainted and even qualifications can be manufactured. They are a sea of sameness. In fact just because some one is an MBA with 5 years managing a bank, doesn’t mean they have any idea about finance, numbers or people at all. 

By profiling your team you will see where the gaps are. Suitable profiles are Wealth Profiles, Myers Briggs, DISC etc. What you need to know is who people are. There are some different dynamics that come into play. Here is a few, and you cant tell these from an interview, CV or perhaps even if they have been with you for a couple of years, but they will stand out in a profiling test.

  • Extrovert or Introvert
  • Likes to work in teams or by themselves
  • Leader or follower
  • Analytical or people focused
  • Task orientated or people orientated
  • Sensory or Intuitive
  • Energy is spring, summer, autumn or winter
  • Best at Ideas, Branding, Teams, Negotiating, Service, Technical, Numbers or Systems

In fact the last is often wrong. You hire a sales professional for your company and find out they have zero technical ability or process ability and you sell high tech intricate software. You hire a PA, to find out she wants to be the boss and acts like it. You cant tell these things from a CV.

Create a list of mandatory skills and then a list of desirable skills. Include Education, Experience, Character, People Skills etc. Only interview those who meet all of the mandatory skills. Don’t hire anyone who doesn’t have all the mandatories.

Then profile the top three and pick the person with the profile most suitable for the role, regardless of age, colour, race or any other stereotype individuals might have (ie. Some people wouldn’t hire someone who looks like their mother in law)

If you profile your existing team, you may find some of them are not in the jobs they should be. I once was part of a senior management team of a large corporate where 7 out of the 8 of us were the same profile. Nothing ever got decided on or done.

Offer to shift staff around when you can and get them in roles that suit their profile and that they will enjoy and watch your business flourish.

Method 7 – Acquisition

One of the fastest ways to grow profit and equity in your business is acquisition. So what can you acquire:

  • people
  • another business
  • new products
  • a different location
  • new technology
  • new systems
  • a facelift

You can either buy or rent people. Buying them means having them on salary, renting is on contract. That way you can try them out. Outsourcing is a highly used way of renting staff, and through such sites as www.upwork.com you can get many of the mundane tasks done cheaply by a new member of your team living overseas over the internet.

You can acquire new products and services, but make sure they don’t interrupt your overall strategy. Our jeweller client can see an opening for cheap jewelry in the market, but to do it will acquire a whole new brand as he doesn’t want to dirty his current brand by cheapening it. New products and services keeps you up to date and moving. Stagnancy significant affects profit in changing times. Sometimes the products don’t need to be new, they just need to be packaged differently.

You can acquire another business. Look at competitors that are doing something complimentary that might fit with your branding. Sometimes you can pick them up for almost nothing. Tony Fernandez bought Air Asia for 1 Malaysian Ringit and turned it into one of the most profitable airlines in the world. Negotiate terms and pay by performance factors when buying businesses. Make payments reliant on performance criteria. Often simply buying a business doesn’t mean 1 + 1 = 2. In many industries doing that can mean a new game so 1 + 1 may = 2.5 giving you substantially more value than you had before.

New technology, such as Cloud Computing is rapaidly expanding. This means there are cheaper ways to do things all of the time. Even look at repricing some of the technological services you have been paying for. Our on-line shop used to cost $250pm, but by changing suppliers and now everyone has one it is down to $20pm. Those savings go straight to your bottom line. Be aware of what new technologies come out that you can use.

Are you in the right location, or even the right country. IE: In New Zealand as I write this the property market is in winter, yet in Malaysia it is in Spring. In the USA it is in dire straights. A 3 bedroom house in LA in an average suberb is around $500,000. The same house in Singapore is now $4,000,000. Are you in the right location? What else is coming into your area? What is leaving? What is happening with infrastructure, schools, roads, technology etc that can affect your business?

New Systems: There are new ways to do things occurring all the time. Digital TV, increased internet, smartphones are just a tip of the iceberg. What can you do to improve your system to be more cost effective and drive your profit higher today? Is your quoting system out of date. One hotel I was just in has no signage for the conference rooms. This one system flaw means reception staff tell 200+ people a day how to find it, saving that should save staff time and get them more productive. Where is productivity lacking in your business? What can you do to change and update the system?

Sometime you just need a facelift to ensure and show you are changing and up to date. Banks and financial services companies do it all the time. Tweak the logo, the mission statements, the paintwork of the buildings, the cars. When you facelift, and not always does it need to be expensive (ie Logos and letterhead) you create and new and shited position with clients. It gives you access to create a new product or service and when launched with a facelift can often have a sensational impact on the bottom line.


We hope you have enjoyed these tips, they are brilliant and we have many more. We work with over 30 experts in their field from all over the world. You can access all of them via us. Join us on www.rockyourlife.net 

If the Internet is sooooo good – why do we work so hard these days?

I started asking myself this question: “If the internet is sooooo good – why do we work so hard these days?”


It seemed that as someone who works with entrepreneurs the world over, we are all a stressed bunch, pushing notification of boring emails to our phones and getting up at 7am on a Sunday to read them. In fact we read them when we get up in the night and at even more inopportune times, and we wonder why our lives aren’t going the way they should.

According to Knoema, who confirmed my suspicions, the USA in 1981 had GDP growth of 4.6%. The 2017 number is 2.3% (and the average is around 2.1% every year).

Even in the last ten years I personally have noticed that the average company / entrepreneur isn’t growing any faster than it was in 2007. In fact, even through we have Twilio, Clickfunnels, Google Docs, Slack and a whole bunch of other apps that all want to notify you every time someone blinks, entrepreneurs feel more stressed and work harder than even ten years ago.

It’s crazy and it has to stop.

Look, don’t get me wring. I love the internet. I can research what I want, watch Netflix, get a pizza delivered and even chat with my friends whilst at 40,000ft, but it’s not really helping my business or anyone I know grow at higher rates than we used to using a phone and shoe leather. Of course some of you will tell me – what about WhatsApp, or the next best start up that made a Billion overnight. You are right, the road to riches when you have the roll is much faster tan it was, but for the garage, print shop and business coach, not much has changed except more to learn to stay current.

Coming to grips with what I am saying… think about a restaurant. Are they making more money, working less hours, have less issues… No…it’s pretty much the same, but now Social Media is an expense, Trip Advisor can be great or suck depending on one bad meal

My message for you is that unless you are committed to chasing the next best thing, (what did happen to Myspace anyway) then maybe it’s time to get back to fundamentals. Surprise a customer by calling them. Send a personal note in snail mail, take someone out for a meal. You may just surprise them and land your biggest account ever.

Oh and one last thing that keeps me really sane. I don’t push any notifications to my phone, and especially email. People can and do wait a few hours for a considered response and if you think you are impressing me juggling your phone whilst getting your luggage off the conveyer belt. You’re not. In fact I feel sad for you. You may have even lost touch with the people that matter most.

Lastly, a variety of you will have different opinions about this. But I was out with my partner Landi in Auckland just recently and I snapped this photo of the table next door (no it wasn’t a moment in time. It went on the whole night)… ahhh global progression. Well at least our productivity must be up… mustn’t it?


Mike Handcock

Chairman Rock Your Life


Mike Handcock & Landi Jac found The Conscious Leadership Movement

We have been talking about it for a few years but we finally did it. We have launched what we hope will become the NUMBER 1 Team of Conscious Leaders on the Planet.

The first part of this journey was to get CLARITY on the words Conscious Leadership.

Forbes Magazine in a recent article really gave a great insight into what conscious leadership means.

“As a conscious leader, your job isn’t to run around trying to save the world. Your job is to go within, do the inner work that allows you to show up as your most powerful, authentic self — which will in turn inspire others to do the same. Conscious leadership requires you to identify, plan for, and move through the patterns that come up every time you’re about to step out of your comfort zone. These patterns can be self-sabotage, procrastination, fear of success, fear of failure, ego trips, comparison overload, and any other number of ways that you’ve learned to “play it safe” throughout your life.”

Initially the group exists on Facebook, just for simplicity. You can join it here: https://www.facebook.com/groups/consciousleadershipmovement/

We have FOUR main Mandates in our first 18 months of existence:

  1. To have a vibrant and inclusive membership that is global and represents the views of all leaders, in business, community, sport, politics, faith and social in creating greater consciousness, sustainability and conditions on this planet
  2. To release a 3 hr workshop that can be run by any member to any sized group to promote the values of consciousness.
  3. To run the inaugural Conscious Leadership Summit. The venue has been chosen as Livingstone (Victoria Falls) Zambia from Oct 12 – 14, 2018
  4. To release a global certification system of conscious leaders that is recognised globally and invokes change in the way business is done

The five core values of the movement that drive this are:

  • Collaborative Mindset
  • Purposeful Vision
  • Leaving a Legacy
  • Making a Difference
  • Values Based Leadership

We have nearly 30 personally invited Founding Members who are global, including people who are Scientists, Food experts, Media experts, Speakers, NGO’s, Educationalists, Association Presidents, Ex Military, Youth and more. Our representation in various sectors is growing fast.

We are proud of the people involved and what they have achieved in their lives can fill thousands of articles. We will briefly mention all of them below. Go to the Facebook group, share the page and invite people who really do want to make a difference to this planet. Remember that old saying: “We are the ones we have been waiting for”

Mike Handcock & Landi Jac: Co Founders Conscious Leadership Movement


  • Andy Orgel – Co Founder MTV, Founder QOL Media (USA)
  • Anne Tham – Sri Emas & Dwi Emas, Her World Woman of the Year 2016 (Mal)
  • Derrick Sweet – Founder Certified Coaches Federation (Can)
  • Pece Gorgievski – Chairman Global Dialogue Foundation (Aus)
  • Maya Shahani – Chairperson The SAGE Foundation (Ind)
  • Eric Lassard – Founder Airschool, Worlds Youngest Entrepreneur (Ire)
  • Elias Kanaris – VP Global Speakers Federation (NZ)
  • Dr Dragos Bratasanu – Scientist and Film Maker (Rom)
  • Simon Mundell – CEO Advisory Works (NZ)
  • Grace Tham – Founder Chem Caper Award Winning Educational Game (Mal)
  • Leo Melendez – Ex F18 Pilot and Speaker (PR)
  • Todd Hutchison – Best Selling Author, CEO of Poeplistic (Aus)
  • Akhil Shahani – CEO Centre for Management (Ind)
  • Matthias Gelber – Greenest Man on the Planet (Ger)
  • Peter Anthony Wynn – Founder Youwillchnagetheworld.com (USA)
  • Shazar Robinson – Philanthropist (Aus)
  • Billy Selekane – Speaker and Activist (SA)
  • Dr Dickson Lai – Founder Emowave (Mal)
  • Don Tolman – Whole Foods Expert (USA)
  • Cory Herter – Sacred Geometry Expert (USA)
  • Marcia Martin – Pioneer in Personal Development (USA)
  • KK Bose – Lawyer and Activist (UAE)
  • Mitchell Tham – Infopreneur (NZ)
  • Hilary Carter – Best Selling Author and Phenominalist (UK)
  • Neville & Cindy Brits – No#1 ReMax Office in the World (SA)
  • Deri Llewellyn Davies – Speaker and Mountaineer (Wal)
  • Dustin Matthews – Marketing Genius (USA)
  • Michael Tellinger – Sacred Sites Protector and Author (SA)
  • Richard Hardiman – Social Entrepreneur (SA)
  • Wajiha Harris – Social Entrepreneur (Rom)

Nominate someone for Entrepreneur ‘X’ Factor 2017

It’s on again. Bali December 3 – 8 is the Entrepreneur ‘X’ Factor Global Final Series and you can nominate yourself or someone else to be there, perhaps even win a scholarship.



Just click on the link above to enter. So what’s it about:

From 2012 – 2016 Entrepreneur X Factor has been a global competition to secure the entrepreneur who has the most X Factor. Past winners have seen their businesses and dreams skyrocket and go global. 2016 winner Dr Dickson Lai of Malaysia was able to launch his company in Africa, Asia and Australia because of the competition, plus he won over a prize worth $50,000USD.

It’s simple to enter, but how do you win a scholarship?

  • Keep your entry short and clear. Clarity rules.
  • Add a video and website so judges can see what you are doing
  • Be inspiring

In 2016, the 26 finalists came from 15 different countries. 2017 stands to have even more diversity. The scholarships alone are worth going for and who wouldn’t want 6 days in a private boutique Balinese Resort to finish the year. But all participants get connected, get rewarded and this has launched numerous very successful businesses, including South African Richard Hardiman’s Waste Shark that was launched at Entrepreneur ‘X’ Factor and is now a fully funded start up out of Rotterdam.

You should definitely enter yourself and share with friends who also could really benefit from global mentoring and to see if they have the X factor.


How to make big money and have a conscience doing it


Let me start with a story: Many years ago I heard about a friends boyfriend who was a successful pawn broker by day (please note my spelling 🙂 – and felt he needed to make more money by an interesting method. He did a deal with a major law firm whose car park was often used on a Sunday for the local market, even though it had signs up saying ‘tow away zone’. He started a tow company that leased one truck and simply towed people all Sunday long.

The idea may have been inspiring to him, but it bred the words ‘Leech’ in my mouth and later on I found that strangely he had got cancer. He was aged about 42 at the time.

Anyway – enough on the cosmic laws.

Have you noticed that in todays world of internet and instant pay, instant gratification, global communication and more advanced stuff like virtual reality that you are more stressed, working harder than ever and constantly have a beeping phone reminding you of everything from your million dollar deal meeting to the fact that Daisy’s done her first doody by some friend you have never even met.

The big money these days goes to the people who simply other people’s lives and take stress away. The more simple the more money it seems to make. Here are some examples:

  • Jim’s Mowing franchised almost every handyman chore that chewed up your weekends in front of the TV
  • Skype revolutionised communication at zero expense on the internet
  • Xero built a $2B business on the back of just $17M of hard assets by simplifying book keeping for the average business
  • Air Asia simplified Air Travel with it’s ‘now everyone can fly’ motif
  • ..and do I have to mention the millions made simply in the Coffee Bean

We care about our families, our time, our animals, our passions and our businesses, so build something that is simple that makes our lives, interactions or dreams in these areas simple. If you can’t think of an idea, join someone else great idea and go for the ride. Learn the trade there and then start your own thing.

Make sure it doesn’t hurt the environment or people or animals and we will love you for it. If it’s sustainable and takes less resource than most things like it you have great PR points and finally don’t and I’ll say it again… don’t do anything you don’t LOVE… because everything takes at least some effort.

We simplify business so you don’t need to. We cut through the crap that cost you tens of thousands so you don’t need to make the mistakes that will cost you tens more thousands. It’s a cool business but we built it around our life, of travel, adventure, fun and making a difference with cool people, so the final thing is.

Build a business around your life… not a life around your business.

The 5 Top Countries to do business in

Passports to world travel

In the past ten years we have done business in 46 countries in which we have visited and translated business. We read all the statistical data, but for the most part found it not relevant as we were not a manufacturer, bank or other large conglomerate. We were a bunch of entrepreneurs, trying to get established networks going locally, navigate around the various regulations, customs and the currency of trust. Mostly we did ok, but sometimes we got smacked and that has a financial result.

By writing this I have to state that it is one persons opinion and not a bunch of peer reviewed statistical data that spat out of a banks computer. But even the results surprised me.

You see, fellow entrepreneurs, unfortunately some people promise the world and don’t pay you, some are easier to market to, others want to do business but their banking regulations and/or business law makes doing business a bit painful… and I’m not talking about your online marketing here… but going there and doing business. So what I have done for you, purely as a guide and feel free to knock me down…but only if you have been there and done all this yourself… then  your opinion is valid: is to create some criteria and then score against that. So here goes.

The criteria are:

Trust Factor: The likely hood that people will do what they promise you, especially pay you for your services.

Global Awareness: How the general entrepreneur in that country is in touch with the world, other countries and what is going on in business globally

Ease of Transaction: How easy it is to do business under the law and financial institutions. For example some countries don’t have PayPal or Stripe etc and in South Africa you have to go through a whole big deal to transfer money internationally.

Marketing Openness: How open to being marketed to is the population and how likely they are to be open to meetings

Follow Through: Different than trust, this is the likelihood that what you agree on will get done, in the time frame agreed, the way you agreed.

Financially Viable: This can vary depending on where you are living. If you are in a country with poor currency then anywhere is viable, but generally I’m thinking you will want USD, so how viable is each country if you live in USD.

Hooks: This means how likely are you to do business without getting some hook, like a hidden tax, protocol, administration or bureaucracy cutting you back or down all together. The easier countries have the higher score.

In the chart below are the 20 main countries I have tvisited and done business in regularly over the past ten years. The top 4 came out exactly equal on points, but with different weightings so here is an overview of the top 5.

Ireland: They spend the Euro, have more entrepreneur groups per capita than any other country, are fun, think outside the box and are pretty open to new marketing. All in all – Ireland is a cool place to do business.

New Zealand: My home so I am bias, but the reason is – it’s easy to do business, start a bank account, set up a company and people will almost always pay you, once you have a contract. Kiwi’s a genuine folk. It’s a shame about the NZD, or NZ may have been a clear winner.

Canada: Not as regulated as the USA, Canada is worldly. They understand business, are trustworthy and diligent people. The dollar is like the Kiwi, but there is greater access to the world in Canada.

Netherlands: They have the Euro and that’s a big gift. Forthright people who won’t let you down, overall they are more analytical but want to be global. Global is mainly seen as Europe and not Asia, so that is a small thing to overcome.

UK: Just slightly below my top 4 the UK moves up because of the GBP. Even with Brexit it’s still strong and the UK is resilient and very global.

You may ask where is the USA and Australia. My two things stopping them from being higher is that the USA is tough to set up business in and it’s still going in worldliness and Australia is just way too regulated and getting more regulated. Some of their rules, such as franchising rules, just aren’t fun for people.

Anyway – I hope this helps, and it is from an entrepreneurs view and our own personal experiences so it is subjective but if you’re thinking of doing business globally not everywhere operates like home.